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Cancun goes pink to fight breast cancer

Send by emailCancun, Mexico (October 8, 2014) – The Cancun Convention & Visitors Bureau (CVB) is excited to announce its participation in the Twelfth Annual Crusade against Breast Cancer along with Grupo Desafio this October.   On October 1 and throughout the rest of the month of October, the Cancun International Airport Bridge, all government buildings in Quintana Roo, and the Benito Juarez Municipal Palace lit up pink to celebrate the united fight against breast cancer.   The 6th annual “Taking Flight” race was held in Cancun on October 4 in order to raise funds for breast cancer research and treatments for people affected. Group Desafio has also started the “Hope for Life” campaign that, with the support of several benefactors, will help pay for the lifesaving chemotherapy or radiation therapy of less-fortunate women that have been diagnosed with breast cancer and cannot afford life-saving treatments.   ASUR, who operates nine airports in southeastern Mexico including the Cancun International Airport, is one of Grupo Desafios biggest benefactors and has been donating to this cause since July. These donations have already helped one woman pay for 25 radiation therapy treatments over the course of five weeks.     For the last seven years, Grupo Desafio A.C., led by Lillian Alarcon, has been working tirelessly to support breast cancer survivors and has been generating awareness about the importance of self-exams and early prevention methods to locals in Quintana Roo. They have also provided free educational forums for companies and institutions.   As the leading cause of death among women in the state of Quintana Roo, Cancun unites and “dresses in pink” this October in honor of the ongoing fight against breast cancer and to support all those who have suffered or are suffering from the disease. The Cancun CVB, along with Grupo Desafio and the city of Cancun, are proud to support the fight against Breast Cancer.   About Cancun As Mexico’s No. 1 tourist destination, Cancun is known all over the world for its spectacular beaches, unique beauty, breathtaking turquoise waters, and colorful culture. Cancun is located in the northern part of the southeastern Mexican state of Quintana Roo between Nichupte Lagoon and the stunning Caribbean Sea.   Cancun’s product includes the destinations of Puerto Morelos and the islands of the Mexican Caribbean, which comprise of: Isla Mujeres, Holbox and Contoy. Cancun is a multifaceted destination that combines the very best in luxury, nature, Mayan culture, glamour and world-class amenities with seductive adventure offerings and an up-and-coming gastronomy scene.   For more information, visit the Cancun Convention and Visitors Bureau website at: Like us on Facebook at:, follow us on Twitter at @CancunCVB and Pinterest at @visitcancun. Browse through our videos on YouTube at: and share your pictures of Cancun on our Flickr site at: and on Instagram at @VisitCancun.
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