By Jimm Budd
This year’s advertising slogan, “Live It to Believe It” this week was presented to 400 industry personalities in New York City. The first phase of the campaign will start soon, with 36 million dollars being invested in efforts to promote more travel to Mexico. According to the U.S. Department of Commerce, Mexico already is the favorite destination for Americans traveling abroad while Mexican figures show that 2012 was a record year for tourism. Flooding everywhere might hurt, but the rains fell in September, one of the slowest months in the year for international travel.